App Fog Genius Lessons From A Successful Entrepreneur

App Fog Business Startup Lessons from a Lucrative Entrepreneur

Lucas Carlson is a successful startup entrepreneur. When he first started however, he made a few bad choices that almost cost him big time.

Don’t Skip Business Setup Planning

At first he was just programming an idea for App Fog. He didn’t have a landing page, any bank account, brain storming ideas, or thinking about the ideal customers. Skipping key steps really put him back for years. He would program for weeks, and then finish the app idea. Then program for weeks and finish the idea. He couldn’t get people interested in the idea that was created.

Creating a Landing Page

Finally, he decided to create a landing page one night when he was too tired to sleep or even tell his wife about the programming idea. The app idea was PHP Fog. He tried putting it up on a site before that called Heroku.com. He registered the PHP Fog website and just simply wrote “it’s like Heroku for PHP”. Heroku’s site only allowed for Rudy on Rails applications so he couldn’t put the applications on that site.

Living the Dream

The next morning he woke up and had eight hundred people on his website! He didn’t market it anywhere else. All he did was put one link on Hacker News network. Also, he described the website in more depth. It turned out that the idea was a “hair on fire” idea without even the creation of the project! This gave him assurance that if the effort is put in, the results will be desired. After programming for two weeks. he just only had a prototype and the traffic went from 800 to 4,000 unique visitors per day!

Hair on Fire Problem Equals Confidence

He had identified a “hair on fire” problem. This gave him confidence to program the solution. This changed his life forever! He realized the difference between having a problem that people know they have versus the problems that people don’t know they have. PHP Fog wound up being AppFog. It raised $10 billion dollars and was later bought out.

No Marketing Expenses

He didn’t spend a dime on marketing! It wasn’t an accident. People already wanted the idea and were looking for it. He learned that he could find what people already wanted and then program an application based on what they wanted. He wasn’t taking a “shot in the dark” anymore.

Don’t be Intimidated

Creating a landing page or micro-website is very scary for most people. They don’t want to know if others like their great idea or not. There is a denial psychological part to this way of thinking. It can be self-defeating to the creation of an idea. They will think “Well I believe in the idea so much, that I don’t care what other people think about it”. This philosophy will kill a great idea. Put your “right foot first” and see what people need.

The Brain Health News That You Can Use

What’s the brain health news for today? Well, the winner of the 2008 USA Memory Championship was recently announced. His name is Chester Santos and he can memorize a deck of cards in three minutes, learn 100 random words and 100 new names and faces in just 15 minutes. How does he do it? That’s his secret. He’s willing to teach you, for a price, of course. He recently quit his software job to teach his memory training techniques full time. According to the Associated Press, the brain fitness software market was worth $225 million in 2007, more than doubling the receipts from 2005.

Due in part to Nintendo’s release of the “Brain-Age game” and now the second version of that game, the industry’s income is expected to grow again and again over the next several years. By 2015, analysts expect to see the industry take in billions of dollars.

Want more of the brain health news for today? While the majority of the games and puzzles target aging baby boomers, teenagers and college students are also getting into brain exercises.

Some teachers are using the techniques to improve their student’s ability to remember facts, dates, names, etc. It is estimated that the K-12 market accounted for $60 million worth of the earnings in 2007.

Will any of these techniques help you, specifically? There’s a bit of a question mark on that. While some techniques work for some people, they don’t necessarily work for everyone.

All that you have to do is read a few software reviews to see that. Some people love the games and teasers. Others are not impressed.

In May of 2008, the brain health news was all about the introduction of Posit Science’s new “cognitive behavioral training”. If you took any psychology classes, that term may bring to mind names like Pavlov and B. F. Skinner, whose techniques were not always pleasant.

But, the term actually encompasses a broad range of behavioral therapies that relieve conditions such as depression, anxiety and even schizophrenia. It is common today to rely on mood altering drugs for those conditions, but when cognitive therapies are combined with drug therapy, the results are always more positive.

Posit Science’s program is rather expensive at $395, but it does combine a kind of personalized program with regular assessments for effectiveness. Instead of a single exercise, the program includes a variety of techniques aimed at improving memory, multi-tasking abilities and mental clarity.

In August of 2008, the brain health news from the Washington Post was a little different. While many of us are exciting about the growing number of available options, some experts warn that consumers may be just as well off to save their money.

The Nintendo game, for example, is very inexpensive and the teasers range from a kind of “rock-paper-scissors” to telling time on an upside down clock. Researchers have shown that video games improve a person’s cognitive function, but only when the volunteers were “non-players”.

Well, that’s it for the brain health news of today. The experts all agree that the best advice is to never stop looking for new challenges.

Recent Health News Articles on Stress

The people in Siolim, India, who are suffering from stress, depression and anxiety, are seldom properly treated. Doctors and nurses assigned in this far flung fishing and farming village focus more on physical ailments. Mostly, they prioritize children suffering from diarrhea, aging people with heart problems, and laborers with cut injuries. In the same way, locals fear to get diagnosed with related mental problems. They are afraid to experience disgrace from family and friends. It resulted to suffering in silence making their misery worse.

In 2007, two specialists visited the town. Their main purpose was to identify people with anxiety and stress. Surprisingly, the doctors found themselves preoccupied the whole day and for the whole week. Dr. Anil Umraskar, the person in charge, claimed that a great number of people made up a “sizeable crowd” at the clinic. More and more patients with high level stress, anxiety and depression keep appearing daily.

They concluded that most of the Indians with moderate to severe mental illness never go untreated. Research revealed that 80% to 90% of people suffering highest level of anxiety and stress do not get adequate treatment. It was then that Dr. Vikram Patel, psychiatrist of London School of Hygiene and Tropical Medicine, started the Siolim Project. As of today, the clinic has been the forefront to treat the emotional and mental condition of the people in the area. It has expressed its potential to transform the mental health problem in some countries in the developing world.

But instead of doctors, the program is training common people to identify symptoms of depression and treat individuals under stressed condition. With India’s population of more than one billion people it will take large sums of money to raise more psychiatrists to deal with depression problems. They have only 4,000 specialists in the whole country. Dr. Greg E. Simon, researcher in Centre for Health Studies in Seattle, commended Dr. Patel’s advocacy. He said “It’s a really interesting, exciting thing he’s doing.”

The workers claimed that stress and depression has been as common to that of the wealthy. Poor people in poor countries experience the same emotional turmoil and are no longer viewed anxiety as Western affliction.

Most of these poor patients express a wide variety of causes. 29 year old Medha Upadhye, one of the councilors said, “Financial difficulties and interpersonal conflicts are there. But Unemployment and Alcoholism are some of the major problems.”

Individuals, who are identified suffering the problem, increase at least 20% in a given year. Experts say that even the remotest and poorest place, severe stress has become a disabling disease similar to malaria. It is theoretically affecting the economic condition of the society. If a farmer is suffering from consistent and constant depression or stress, he cannot get out of bed to work. Most likely, his family will not have food on the table.